Motion Wall
Berlin, DE
- Client
- Studio Lab
- Project type
- Web / Interaction
- Year
- 2024
- Location
- Berlin, DE
Overview
Web experiments in type and motion. Interfaces that behave like posters, big, direct, and unafraid of empty space.
Challenge
Motion on the web usually decorates; it rarely communicates. The brief was to make movement carry meaning, without tanking performance.
Approach
Every animation is tied to a reading moment: type scrambles as it enters, images shutter on hover, scroll sets the pace. Nothing moves unless it says something.
Result
A collection of patterns now reused across client work, including the interactions on this very site. Sixty frames per second, zero decoration.
