Becoming
Paris, France
- Client
- Self-initiated
- Project type
- Identity / Type
- Year
- 2026
- Location
- Paris, France
Overview
An editorial identity and type system built around one idea: let the letters do the talking. Poster-scale headlines, a single blue, and nothing to hide behind.
Challenge
Most identity systems die the moment they leave the brand book. This one had to survive posters, a website, and social, carried by type alone, with no logo to lean on.
Approach
One typeface, one colour, one rule: the message is the layout. Every application starts from the same grid and the same voice, so the system stays recognisable even when everything else changes.
Result
A system that scales from a business card to a billboard without losing its accent. It became the foundation for this portfolio, and the way I start every project since.
